Proximity-based marketing isn’t a new concept. It has been around for decades. Whether it’s giving out flyers in the busiest part of the...

Location data, geo-targeting, geofilters. Location-based technology is opening up a world of possibilities for marketers — but it’s also...

Dating back to 1960 and E. Jerome McCarthy’s concept of the “Four P’s of Marketing,” using Product, Price, Promotion and Placement as the...