GUEST WRITERAug 1, 20184 minProximity Marketing in 2018 and the market forecast for 2022Proximity-based marketing isn’t a new concept. It has been around for decades. Whether it’s giving out flyers in the busiest part of the...
CJ ThompsonSep 26, 20173 minWhat Is Geofencing? Amazing!Location data, geo-targeting, geofilters. Location-based technology is opening up a world of possibilities for marketers — but it’s also...
CJ ThompsonFeb 29, 20163 minHow Proximity Marketing Is Driving Retail SalesDating back to 1960 and E. Jerome McCarthy’s concept of the “Four P’s of Marketing,” using Product, Price, Promotion and Placement as the...