Personal branding is the process of developing a "mark" that is created around your name or your business industry. You use this "mark"...

Marketing departments are making great efforts to lure consumers to their web shop. Beautiful advertisements, attractive discounts and...

The term “beacons” is a buzzword that has been circulating the marketing industry for a few years now. While not an extremely new...

The huge success of the Starbucks new mobile order app has already gained legendary status. Fact is Starbucks generates a healthy...

1-You're focusing 100% on marketing to your email list. Email has been the go-to marketing channel for online businesses for ages and has...

We all know that November is a time in America where we take a look around us and realize what we should be thankful for in our busy and...

By 2020, 48.7 million consumers will opt in to receive business SMS The power of SMS is increasing on a daily basis as more consumers opt...

Text message marketing is about nuance. It has to be. Mobile phones evoke significant emotions within their owners. If you are a mobile...

SMS Has Huge Volume, Nearly Guaranteed to Be Read by Your Audience Globally, 33 percent more people have access to mobile phones than to...

In this article we are going to let you what not to do when it comes to build a successful mobile plan for your business. Some are simple...

We are excited to announce that you can now enable your Toll-Free phone number in the United States & Canada with Platinum Edge Media...

Do you believe that 83% of all online adults now own a smartphone? According to a recent survey of 170,000 adult internet users in 32...

It's not guesswork. Build solutions not just based on features and functions but in accordance to how your customers use handheld devices...

In an era where people are constantly on their mobile devices, it becomes essentially important to give users an experience of seamless...

One of the most important concepts in the world of business is customer acquisition and loyalty. Without customers, there aren't any...

SMS marketing is an amazing marketing tool that can truly be utilized by anyone in any given industry. Just about any kind of business...

We are all aware that times are changing and evolving rapidly before our very eyes. Things that we all thought were the way of the future...

Marketing options are basically becoming endless in the technological world we live in today. One can easily start an advertising...

With the new year that arrived, many marketers are wondering what trends are going to be taking over in 2017. The best part about...

It’s common that brands can see as much as 3-5X better coupon redemption rates when comparing SMS couponing to email couponing. Platinum...