Proximity Marketing in 2018 and the market forecast for 2022
Proximity-based marketing isn’t a new concept. It has been around for decades. Whether it’s giving out flyers in the busiest part of the...
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Staff
Jul 5, 20183 min read
4 new ways to use beacon technology in your restaurant
The term “beacons” is a buzzword that has been circulating the marketing industry for a few years now. While not an extremely new...
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CJ Thompson
Jul 3, 20185 min read
Beacon strategies for small and medium businesses
Small and medium businesses using beacons If you are in the NYC, chances are high that you have either visited or have at least heard...
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CJ Thompson
Sep 26, 20173 min read
What Is Geofencing? Amazing!
Location data, geo-targeting, geofilters. Location-based technology is opening up a world of possibilities for marketers — but it’s also...
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Carolyn M. Brown
Apr 27, 20178 min read
How to Create a Mobile Strategy for Your Business
It's not guesswork. Build solutions not just based on features and functions but in accordance to how your customers use handheld devices...
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GUEST WRITER
Apr 24, 20174 min read
What You Should Expect in Mobile Technologies in 2017
In an era where people are constantly on their mobile devices, it becomes essentially important to give users an experience of seamless...
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Shelly Greenstein & Staff
Feb 2, 20175 min read
How Specific Businesses Can Use SMS Marketing To Its Fullest Potential
SMS marketing is an amazing marketing tool that can truly be utilized by anyone in any given industry. Just about any kind of business...
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Yory Wurmser
Mar 3, 20163 min read
Why proximity marketing is valuable for retail
Apple created a wave of excitement in the retailing world last fall when it released iBeacon, a proximity messaging system based on...
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CJ Thompson
Feb 29, 20163 min read
How Proximity Marketing Is Driving Retail Sales
Dating back to 1960 and E. Jerome McCarthy’s concept of the “Four P’s of Marketing,” using Product, Price, Promotion and Placement as the...
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