Proximity-based marketing isn’t a new concept. It has been around for decades. Whether it’s giving out flyers in the busiest part of the...

The term “beacons” is a buzzword that has been circulating the marketing industry for a few years now. While not an extremely new...

Small and medium businesses using beacons If you are in the NYC, chances are high that you have either visited or have at least heard...

Location data, geo-targeting, geofilters. Location-based technology is opening up a world of possibilities for marketers — but it’s also...

It's not guesswork. Build solutions not just based on features and functions but in accordance to how your customers use handheld devices...

In an era where people are constantly on their mobile devices, it becomes essentially important to give users an experience of seamless...

SMS marketing is an amazing marketing tool that can truly be utilized by anyone in any given industry. Just about any kind of business...

Apple created a wave of excitement in the retailing world last fall when it released iBeacon, a proximity messaging system based on...

Dating back to 1960 and E. Jerome McCarthy’s concept of the “Four P’s of Marketing,” using Product, Price, Promotion and Placement as the...