GUEST WRITERAug 1, 20184 minProximity Marketing in 2018 and the market forecast for 2022Proximity-based marketing isn’t a new concept. It has been around for decades. Whether it’s giving out flyers in the busiest part of the...
StaffJul 5, 20183 min4 new ways to use beacon technology in your restaurantThe term “beacons” is a buzzword that has been circulating the marketing industry for a few years now. While not an extremely new...
Yory WurmserMar 3, 20163 minWhy proximity marketing is valuable for retailApple created a wave of excitement in the retailing world last fall when it released iBeacon, a proximity messaging system based on...
CJ ThompsonFeb 29, 20163 minHow Proximity Marketing Is Driving Retail SalesDating back to 1960 and E. Jerome McCarthy’s concept of the “Four P’s of Marketing,” using Product, Price, Promotion and Placement as the...