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GUEST WRITER
Aug 1, 20184 min read
Proximity Marketing in 2018 and the market forecast for 2022
Proximity-based marketing isn’t a new concept. It has been around for decades. Whether it’s giving out flyers in the busiest part of the...
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Staff
Jul 5, 20183 min read
4 new ways to use beacon technology in your restaurant
The term “beacons” is a buzzword that has been circulating the marketing industry for a few years now. While not an extremely new...
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CJ Thompson
Sep 26, 20173 min read
What Is Geofencing? Amazing!
Location data, geo-targeting, geofilters. Location-based technology is opening up a world of possibilities for marketers — but it’s also...
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Yory Wurmser
Mar 3, 20163 min read
Why proximity marketing is valuable for retail
Apple created a wave of excitement in the retailing world last fall when it released iBeacon, a proximity messaging system based on...
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CJ Thompson
Feb 29, 20163 min read
How Proximity Marketing Is Driving Retail Sales
Dating back to 1960 and E. Jerome McCarthy’s concept of the “Four P’s of Marketing,” using Product, Price, Promotion and Placement as the...
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