Yory WurmserMar 3, 20163 minWhy proximity marketing is valuable for retailApple created a wave of excitement in the retailing world last fall when it released iBeacon, a proximity messaging system based on...
CJ ThompsonFeb 29, 20163 minHow Proximity Marketing Is Driving Retail SalesDating back to 1960 and E. Jerome McCarthy’s concept of the “Four P’s of Marketing,” using Product, Price, Promotion and Placement as the...
Tom MurphyFeb 22, 20163 min5 Critical Tips For Accepting A Credit Card Authorization FormIs your credit card authorization template worthless? Card absent transactions have a heavier burden of proof to prevent charge-backs,...
CJ ThompsonFeb 19, 20161 minWhy You Should NEVER Throw Your Boarding Pass Away, Not Even After Your Flight. The Reason?When we fly its mandatory to have a boarding pass to get on the plane. Right before boarding on an airplane we hold onto our boarding...