Smartphones have completely changed how consumers expect to interact with brands on a daily basis. Today, consumers expect instantaneous access to relevant information and don’t want to spend time searching the internet to find it. This provides forward-thinking brands with a great opportunity to stand out from their competitors by investing in a digital strategy that provides consumers with highly-personalized and relevant information exactly when they need it. Check out our latest infographic on the importance of mobile in customer experience below to learn more.
